Livingston Cheng, MBA

/Livingston Cheng, MBA

Livingston Cheng

President

Livingston Cheng is a business & marketing executive with a distinguished career managing world-class product lines in automotive, consumer electronics, sporting goods, and wearable tech.

  • B.S. Mechanical Engineering, Cornell University
  • M.Eng. Mechanical & Systems Engineering, Cornell University
  • M.B.A. Marketing & Corporate Strategy, University of Michigan

After an illustrious engineering career launching iconic vehicles like the Ford Mustang and leading Ford’s rebranding efforts in vehicle dynamics and powertrain attributes, Livingston transitioned to product management and marketing, managing product lines for Bose Corporation (Wave Music Systems), Franklin Sports (baseball training), and MC10, Inc. (Sports & Fitness wearables). His most recent product, the Reebok Checklight (head-impact sensor), won numerous awards, including the 2014 Consumer Electronics Show (CES) Award for Innovation in Sports & Fitness and the 2014 Red Dot Design Award. Livingston joined HEAT in 2015, after previous collaborations with Dr. Sandra Fowkes Godek and the Philadelphia Eagles.

Livingston now runs LEVELEN and is the main contact with our major collegiate and professional sports teams, as well as our elite endurance athletes.